New research shows that ‘pretend play’ is the defining childhood activity of the last 50 years, uniting the generations.
The research, which was carried out by Sainsbury’s Active Kids scheme among children and adults across the UK, examined the favourite childhood activities of each generation from those born from 1940 onwards.
Beating off competition from computer games and the latest…
Last year’s sporting success had a real impact on young people’s perceptions of female athletes. So Clare Balding has now kick-started npower What’s Your Goal?, an initiative that offers young people once-in-a-lifetime opportunities in the football industry. Clare is leading an exclusively female line up of 11 inspirational and successful women currently working within the football industry…
Pole dancing is fast becoming a mainstream form of fitness. With celebrities such as Eva Longoria and Kate Hudson embracing it and UK’s Amanda Holden mother-of-two also having a go, many women are now using pole dance as a way to improve their fitness (not to mention bask in the fun of strutting sultry round the pole to make you feel glam and sexy whilst actually working out!) Benefits of Pole…
Parent’s long working hours are preventing kids getting into sport according to a new report.
It may have been the summer of sport, but new research has revealed that despite half of parents being inspired to get their children involved, 86% will not actively spend time teaching sport to them. According to a study undertaken by the Make Time to Play campaign; a quarter admit working hours…
Enjoy the ultimate Chelsea FC experience by attending one of fantastic Chelsea Soccer Schools this summer!
Chelsea FC Soccer Schools are a great introduction to the game, the club and its unique coaching philosophies for boys and girls of all abilities aged between 3 and 15 years old. FA qualified coaches are always on hand to inspire, encourage and share their passion for the beautiful…
I always wondered where the national lottery money funding goes and got interested in this issue after watching the recent ad (check video below) with the girl who becomes a successful athlete thanks to this funding.
Then I researched and found out that Camelot, the operator of The National Lottery, mention in its mission statement its ‘commitment’ to maximising returns to National…