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You must be Hank Marvin! Why are the Seventies so in vogue?

As a marketeer, I am always fascinated by well produced or quirky advertisements. I have come across this one which is really peculiar and surely appeals to most parents in particular those who grew up in the Seventies (like me). Personally I am a big fan of the era of Mad Men when advertising as we know it now was born. In this commercial the advertised products are not shown until the very…
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BlogMumpreneurs & Mums at work

3 KEY WAYS TO GET PR by author and award-winning entrepreneur Paula Wynne

Free publicity, either at a local or national level, is the perfect way to promote your business and drive traffic to your website. The media look for news stories not marketing messages from a company, so it is vitally important for you to create a news story and make sure it is newsworthy. In this article I will show start ups and small business owners how to get free publicity with three key PR…
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