As summer holidays approach, three trending dolls with a purpose are winning the hearts of parents and children alike for their clever blend of fun, collectability, and wellbeing support.
With the long school holidays just around the corner, parents across the UK are seeking screen-free ways to keep their children busy, happy, and emotionally nourished. The good news? This summer’s doll trends are not only bursting with personality, but they also come with thoughtful messages, clever accessories, and real-world purpose. At London Mums Magazine, we’ve reviewed three of the most talked-about new releases – and they’re making waves for all the right reasons.
Heartfuls Dolls – A hug for emotional health
Best for: Ages 3+
Where to buy: Smyths Toys, £24.99 (currently -16%)
With children’s wellbeing front of mind, Heartfuls by Kid Kreations has arrived at just the right moment. From the creators of DesignaFriend and Tiny Treasures, Heartfuls are more than just cuddly companions — they’re emotional wellbeing tools in disguise.
We reviewed the Skye Colourful Doll (35 cm), and she’s an absolute delight: rainbow hair, a soft huggable body, and a sunshine-bright outfit make her an instant favourite. But it’s the Happiness Toolkit that sets this doll apart. Inside the box, children will discover a calming bracelet, confidence cards, and a beautiful Happy Hearts Journal that encourages self-expression and reflexion – all cleverly disguised as fun.
Reviewer Charlotte, mum of two, told us:
“My daughter Sophie was instantly drawn to Skye’s colours, but the journal is what surprised me most – she now writes ‘one good thing’ each day before bed. It’s become part of her wind-down routine.”
The Positivity Wheel – a spin-and-share activity – was another standout. It sparks meaningful conversations between parents and children in the most playful way. With rising concerns around anxiety and self-esteem in children, Heartfuls offers a rare and valuable balance: playtime that uplifts and empowers.
My Forever Tooth Fairy – A keepsake to treasure
Best for: Ages 4+
Where to buy: £49.95 via official website: My Forever Tooth Fairy Gift Set and Amazon – My Forever Tooth Fairy on Amazon
Forget rushed bedtime exchanges with a pound coin – My Forever Tooth Fairy reimagines the tradition with magic and meaning. This thoughtfully crafted gift set includes a fairy doll, a light-up lily pad (which doubles as eco-conscious packaging), and an enchanting illustrated book. The set also comes with whimsical keepsakes designed to make each tooth loss feel like a rite of passage.
Mum-of-three Alison shared:
“It turned what’s usually a bit of a panic – finding the tooth, remembering to swap it – into a whole experience. My youngest is now actually excited about her next wobbly tooth!”
Not just a doll, but a ritual to mark a moment of growing up – and one that stays in the family memory box for years to come.
Dress To Impress Mystery Dolls – Fashion meets tech for Gen Alpha
Best for: Ages 6+
Where to buy: The Entertainer, Smyths, Claire’s – £12.99
Already a viral sensation on TikTok, Dress To Impress brings the smash-hit Roblox fashion game into real life. With over 6 billion plays online, this range captures the spirit of phygital play (that’s physical + digital) in style.
Each Mystery Model Doll comes with a surprise outfit, fashion-forward accessories, a collector card and – the clincher for many kids – an exclusive Roblox code that unlocks rare in-game items.
Reviewer Sam, dad of two Roblox-obsessed tweens, said:
“The surprise element was great, and the fact it ties into the game made it even more exciting. My kids were comparing their outfits and codes like football stickers!”
With ten stylish mini-dolls to collect and more on the way, it’s no wonder this collection is already flying off shelves. And parents will be pleased to know – at £12.99, it’s an affordable collectable with high replay value.
Final verdict:
From confidence-building cuddles to fashion-forward digital play and memory-making magic, these dolls tick every box. They’re affordable, imaginative, and bring something truly heartfelt to the toy aisle.
As the long, sunny days of summer roll in, these dolls might just be the secret to keeping children entertained, inspired and emotionally engaged – without reaching for a screen.
For more toy reviews, parenting tips, and gift guides, visit www.londonmumsmagazine.com