Mumpreneurs & Mums at work

Sure-fire strategies when starting a home-based business

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Have you finally decided to take the leap, and to start an a home-based business? If so, congratulations! These entrepreneurial ventures can be extremely rewarding, and they will provide you with a level of flexibility that would be nearly impossible to enjoy with a traditional office job.  However, it can still be difficult to break into such a dynamic industry. There are also plenty of roadblocks that you will need to negotiate along the way. What are some ways to ensure that your dream becomes a reality? Although there are no certainties in life, the advice outlined below will point you in the right direction.

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Picture from Unsplash

Create a Solid Online Presence

Think of a website as your digital “calling card”. First impressions can make the difference between a lucrative business model, and a filed venture. The good news that expert help is only a click away. For instance, the email hosting from IONOS offers small business owners is associated with rock-bottom pricing packages, 24/7 client support, and next-generation security firewalls. Note that this is only one example. It is just as important to work in tandem with a quality website hosting service, to establish a solid brand identity, and to target the appropriate audience. This brings up yet another critical point.

 

SEO Tips for Beginners

SEO is an acronym for search engine optimisation, and it is arguably one of the most important terms that home-based business owners should become familiar with. The main intention of SEO is to allow your website to rank as high as possible within search engine results pages such as Google or Bing. Higher levels of exposure will equate to more visitors who choose to interact with your site. The end result is robust conversion rates, and a sizeable return on investment (ROI). Although SEO can be associated with a rather steep learning curve, the long-term benefits are well worth the initial effort.

 

Create an Inviting Home Office

Ideally, one room within your home should be used only for work-related purposes. This will help to separate business from pleasure, and it is a great way to decompress after a stressful day. Also, remember that the interior decor of this room will inevitably affect your mood. This is why you should attempt to create a welcome atmosphere by employing one (or more) of the following tips:

  • Colours such as green and blue are associated with a calming effect.
  • Try to allow as much natural light into the environment as possible.
  • Avoid any distractions while at work.

You will be amazed at what these seemingly small modifications can accomplish!

Finally, remember that the flexibility often associated with a home-based business can come at a price if you fail to establish the proper working hours. Whether you are looking for a part-time position, or a full-time role in the works, maintain a strict schedule. This sense of discipline will help to ensure that you do not lose focus throughout the day.

Either way, get ready to enjoy a brave new world! There is no doubt that with time, even the loftiest of home-based business dreams can be realised.

About author

Articles

Monica Costa founded London Mums in September 2006 after her son Diego’s birth together with a group of mothers who felt the need of meeting up regularly to share the challenges and joys of motherhood in metropolitan and multicultural London. London Mums is the FREE and independent peer support group for mums and mumpreneurs based in London https://new.londonmumsmagazine.com and you can connect on Twitter @londonmums
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