An itchy situation: How can we help prevent head lice?

Searches for head lice advice and sales of head lice prevention products see stark increase. How can we help prevent this ‘pest’?

The NHS has published statistics that weekly visits to their health advice page on head lice and nits have seen an increase of 34%. Thousands of parents across the country, left scratching their heads on the topic, have been seeking advice with the page receiving the equivalent of one click every 39 seconds at its peak.*

Vosene Kids haircare range, designed to help keep head lice at bay, has also identified a considerable year on year sales increase. New sales data from the brand has uncovered a 23.1% increase in sales of their award-winning Head lice Defence Spray and 3in1 Shampoo with naturally repellent actives, this year compared to the previous year.** Vosene Kids now sells 1 shampoo every 2 minutes,  suggesting that more parents than ever are seeking out ways to help prevent this issue.***

So what can you do to help prevent head lice?

1. Make it harder for head lice to jump on board by keeping long hair tied back and asking your little ones to avoid games that involve head-to-head contact.
2. Use Vosene Kids as part of your child’s everyday hair care routine. The Vosene Kids 3in1 Shampoo and Head lice Defence Spray are formulated with natural lice repellent actives to help keep head lice at bay.
3. After every wash, check for eggs at the front of the head, behind the ears and at the nape of the neck – eggs may be hiding away at the base of the hair shaft. Spotting early signs of their arrival can stop any new lice families getting too comfortable.

About Vosene Kids products:

3in1 Shampoo, 250ML, RRP £2.00. Available at Asda, b&m, bodycare, Boots, Home Bargains, Morrisons, Sainsbury’s, Savers and Tesco.

The specially designed Vosene Kids shampoo cleanses and conditions children’s hair and scalp for tangle free hair. It also contains natural lice repellent actives – tea tree oil and lemon eucalyptus oil to help keep lice at bay. For best results, the shampoo can be used alongside the Conditioning Defence Spray. Paediatric dermatologist tested and approved.

Headlice Defence Spray, 150ML, RRP £2.00. Available at Asda, Morrisons, Poundland and Tesco.

Vosene Kids specially formulated defence spray conditions and de-tangles hair. The clinically proven formula also contains natural lice repellent actives, including citronella oil, to help keep lice at bay. For best results, use after the paediatrician and dermatologist approved, 3in1 Shampoo.  The scent is purposely enhanced for stronger product efficacy.

More information about the product range can be found at https://vosene.co.uk/

*Source: https://www.england.nhs.uk/2023/09/visits-to-nhs-websites-head-lice-advice-page-jump-by-a-third-in-back-to-school-spike/

** EPOS sales at ASDA, YTD week ending 30 Dec 2023.

*** 1 unit is sold every 2 minutes for the shampoo based on ASDA EPOS sales data for 26 weeks ending 30 Dec 2023.