The summer holidays are upon us, and while the sun is a welcome sight, it also brings along some sneaky skincare challenges. A new study commissioned by Hada Labo Tokyo, Japan’s leading skincare brand, has unveiled some eyebrow-raising statistics about our sun protection habits. So, mums, how sun-savvy are you really? 
Sunscreen: Not Just for Hot Days
Despite the clear risks, 65% of women believe sunscreen is only necessary on blazing hot days. Even more startling, 85% often skip sunscreen altogether when it’s warm. Dr Nisa Aslam, GP and member of the Hada Labo Tokyo Skin Care Panel, warns, “Sun damage can occur even when it’s overcast. On a warm, cloudy day, you should still be wearing sunscreen.”
The Sun’s Sneaky Damage
The sun’s UV rays are relentless, causing damage regardless of the temperature. Dr Hilary Jones, GP and Medical Broadcaster, explains, “UV exposure is responsible for 80% of visible facial ageing signs.” He further clarifies the difference between UVA and UVB rays: “UVA radiation triggers tanning but also damages collagen and elastin, accelerating ageing. UVB radiation, although it doesn’t penetrate as deeply, can cause severe damage to the skin’s upper layers, potentially leading to skin cancer.”
The Importance of Broad-Spectrum Protection
Shockingly, 45% of women are unaware of the difference between UVA and UVB rays. Effective sunscreen should offer protection against both. Dr Aslam emphasises, “A high SPF sunscreen is essential, no matter the weather. Sunscreens with added skin-supporting ingredients can help stall the signs of ageing.”
Hydration is Key
Summer sun can be dehydrating for your skin. Hada Labo Tokyo’s new sunscreens are designed to combat this with three forms of hyaluronic acid:
- Sodium Hyaluronate: A hydration hero that helps replenish moisture.
- Super Hyaluronic Acid: Developed to lock in moisture for prolonged hydration.
- Nano Hyaluronic Acid: Penetrates deep within the epidermis to combat wrinkles and other signs of ageing.
Practical Tips for Sun Protection
- Apply Generously and Often: Don’t skimp on sunscreen. Apply it generously and reapply every hour, especially after sweating or swimming.
- Cover Up: Wear a hat and seek shade during peak sun hours (10 am to 3 pm).
- Stay Hydrated: Drink plenty of water and use moisturisers with hydrating ingredients to keep your skin plump and healthy.
Hada Labo Tokyo’s New Suncare Range
Hada Labo Tokyo has launched two innovative sunscreens perfect for mums on the go:
- Water-Resistant Moisturising Sunscreen Face Cream SPF 50: Light, non-greasy, and packed with anti-ageing ingredients like Panthenol and Super Hyaluronic Acid. RRP: £16.95.
- Water-Resistant Moisturising Sunscreen Sun Lotion SPF 50: Offers the same great protection with a quick-absorbing, dry-touch formula. Perfect for active days outdoors. RRP: £18.95.
Both sunscreens feature three different UV filters for comprehensive UVA and UVB protection and include Squalane to repair the skin barrier and boost collagen.
A young woman’s perspective
Screenwriter and podcaster Honey Ross shares, “As someone who burns quickly, sunscreen is a daily essential. Hada Labo Tokyo’s range is a game-changer — lightweight, non-greasy, and super hydrating. It’s perfect for keeping my skin protected and radiant.”
Sun protection is crucial, not just for avoiding painful burns but for long-term skin health. By incorporating high SPF sunscreens with hydrating ingredients, you can enjoy the summer sun safely. Remember, your skin is always on show, so give it the care it deserves.
For more sun-savvy tips and to explore the new range, visit Hada Labo Tokyo. Stay protected, stay radiant, and enjoy a fabulous summer!