Before I share this important lesson in marketing to expectant mothers I have to share one of my biggest marketing pet hates.
Self congratulatory promotion based on celebrating random acts of kindness.
For example, take the recent Lloyds advert which had (I’m assuming) an actor talk about how all of a sudden Lloyds thought she was so awesome that they gifted her the price of what I guess was…
Last week I had a rather long conversation with a recent graduate from my old University. Although I knew that the call was going to end with “can you give us money” the conversation was actually very…..conversational. The student in question did seem genuinely interested in receiving advice about forging out a career path. One of the questions she asked was in the last 13 years…
If you didn’t know already our photography studio is situated inside award winning softplay centre Eddie Catz Wimbledon. For the past few years before we opened the studio we had a good working relationship with the owners Maria and Darren which certainly made the transition to a landlord / tenant relationship that much easier.
We help each other out, share ideas and offer advice.
From time…
Last week we attended our very first NCT class at the Gooseberry Bush in Wimbledon. The evening was more of an open Q&A session with a smattering of meet and greet but there was some good solid information to get us started. The most surprising thing I learnt was that John Lewis do a nursery tour which somehow completely passed me by!
At the beginning of the session we all divided into boys…
As a long suffering England fan this might seem to strange statement to make, after all we’ll probably not make it past the group stages because it’s too hot or someone broke their metatarsal.
But what would happen if that impossible dream came true and England made it to their first World Cup final in 48 years?
I tell you what would happen to me, I’ll be in a hospital whilst my…
Apparently my unborn child already has many demands that she needs me to fulfil. Thankfully Emma has the ability to translate biological signals into clear and concise instructions that I need to follow.
So far baby needs me to do the following:Baby really needs me to do the washing up.
Baby needs me to move the sofa.
Baby would like me to bake a cake, now.
Baby needs me to go and get a strawberry…
A few night ago I was awoken at about 2am by noise which I can only describe as one which sounded like my wife being brutally murdered in the bed next me.
Normally when my wife hurts herself (which she does far too often see My wife falls over) she goes all quiet and deals with the pain internally whilst making a little owwww noise.
She doesn’t make a little owwww noise with leg cramps.
Last week we received advice from a well known baby clothing shop after we join their mailing list.
“You can also start to think about preparing your birthing plan – getting familiar with what’s going to be happening in a few months time and seeing the environment where you will be giving birth can all be quite calming.”
It just so happens that we are soooooo prepared and on…
As the second trimester comes to a close I think I’ve been coping with the pregnancy well so far so I’m inclined to give myself a big pat on the back.
My wife however seems to be embracing every pregnancy symptom that exists. The sickness has been replaced by pains and thankfully she’s able to keep a whole meal down.
A couple of weeks ago we had what I like to call “The…
I got a lovely text from my friend the other day with a picture of his newborn baby and all the usual vital statistics. Born at 4:48am, poor guy I thought, he must have had a long night.
But it was the last bit of the message really caught my attention “name still be debated”.
That’s a foolish thing to send to me I thought, he should know better.
So began a barrage of…