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Disney Research Shows that Busy Parents are struggling to find the time for Storytelling

In the 70s when I was a toddler, I grew up with Disney stories and at that time there was only Disney to entertain us. My 6 year old son now is growing up with so many new characters but personally I still prefer the Disney ones as they appeal to a universal audience and offer such great values to look forward to. A few days ago I attended the launch of the Winnie the Pooh Storytelling Academy…
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BlogGet Creative

TWO THIRDS OF CHILDREN BELIEVE IN ALIENS

Half of UK children think aliens have already visited Earth … Recent research shows that 41 per cent of children believe they have seen an alien or UFO compared to a quarter (25 per cent) of adults. Are you surprised with the result? Not really…. The study commissioned to mark the launch of the Ben 10 Omniverse toy range shows that 65 per cent of children believe there is…
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Get Creative

What's your favourite flower?

Flowers are wonderful and can say more than words sometime. Have you ever wondered the meaning of flowers when choosing them as a gift? What’s your favourite flower? This flower is called ‘hot lips’ and photographed in Costa Rica by Monica Costa, editor of London Mums magazine Lovers can offer flowers to each other as a token of their longing, devotion, and love. The language and…
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BlogSchooling

Because I Am A Girl...

Plan International has been working for the past 70 years with children in developing countries to make sure that they enjoy the basic human rights that many people take for granted. So they have started an initiative called Because I Am A Girl to help people see the incredible potential of girls and the transformative effect that providing them with an education can have. The campaign…
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Blog

Pants therapy

This advert really made me smile. I have been using this type of products since I was 17 (seriously!). It’s the first time a TV ad for lady epilators is funny. Here is the slogan: SHOPPING: 1ST PANTS GROUP THERAPY EVER WITH SILK-EPIL 5 1st pants group therapy ever – With Silk-epil 5, legs are non-stop smooth and pants are facing a hard time. So R.I.P. Pants. Go for non-stop smooth…
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BlogNewsletter

October 2012 Newsletter

Dear London Mums The biggest news at London Mums is that from this October our magazine will be distributed at selected Sainsbury’s, Tescos and Asda across London. Due to its popularity we will also increase its frequency to four issues per year instead of two. Watch out for our winter special issue (number 7) out the third week in October. You will be able to still find it at selected…
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Travel with kids

Travel with kids: The family guide to Lanzarote

Have you ever landed on a beach? Well, that’s what expects you when you arrive at Lanzarote airport and this sets the scene for the holiday. Lanzarote is an incredible island, with landscapes resembling nothing like you’ve seen before. White beaches, black volcanic beaches, gulfs that seem strange mixes of lunar and infernal landscapes. Even if you haven’t read any travel…
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BlogFitness & Health

DOCTORS ADVISE LONDON RESIDENTS: “WISE UP TO THE FACTS AND BE BREAST AWARE THIS OCTOBER”

Every year 12,000 people die from the disease and a recent survey commissioned by BMI Healthcare found that in London, 74 per cent of people had either suffered from, or knew someone who had been affected by breast cancer. The commitment to the campaign aims to highlight some key facts about the disease. The number of people being diagnosed with breast cancer, which affects both men and women…
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Baby & ToddlersBlogCompetitions

Win 1 of 2 Oobicoos dolls, the enchanting, soft and huggable toy tots

Meet Oobicoo, the enchanting, soft and huggable toy tot who at 60cm tall, is the perfect size to be an instant baby brother, sister or best friend to your toddler. Designed to be dressed in hand-me-down-baby clothes, this simple idea encourages the reuse of outgrown baby clothes, providing Oobicoo with an instant wardrobe – all ready for imaginative play! And best of all with each sale…
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BlogPolls

Do controversy and sex really sell more products?

Consumers are either too knowledgeable or too confused these days with such an overloaded of info available on the internet and social media and this consequently forces marketeers to produce more and more controversial and transgressive advertising desperate to capture their attention. Look at Lady Gaga’s new advert to promote her fragrance Fame, for instance. The advert (both used in…
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