
What is Dopamine?
You can compare the feeling to the happiness you experience while visiting one of the holiday parks in Cornwall. While Cornwall is relatively less popular than London, it is definitely worth a visit for everyone holidaying in the UK. It is known for its thrilling staycations. So now you probably know what a dopamine rush feels like, right?

Popcorn Room
The first room you enter resembles the inside of a popcorn machine. The smell, the sound and the sights of popcorn, through images that are projected onto the walls and the sound effects, transported me to a world of popcorn and memories of old movies. The soft cushions, the taste of fresh popcorn and videos of the slow-motion popcorn explosion were key to evoke cinematic nostalgia and excitement from my childhood.
Infinite karma
This was a star-dusted infinitude of a mesmerising landscape of lights. It was my favourite room along with the pillow fight experience.
Lucid Dreams
This room filled with mirrors and colourful videos is an infinite dreamscape that allows your imagination to fly free. This space explores the concept of ASMR content (Auto Sensory Meridian Response): something that evokes light and pleasurable tingles, sparkles, fuzziness or waves of relaxation in the neck, spine and body.
The ground is your enemy
This room is a space flooded with infinite mirror illusions on the floor, lights and sound effects. I had fun taking quirky pictures with optical illusions and finding the way out of the room. Only one of the paths leads to the end!
This classic game is given a video-game styled makeover and makes you feel as you had jumped inside an 80s video game.
Keep calm and carry on
In this room you experience an immersive digital nature, a forest of the surreal. Natural spaces of great calm and beauty are conjured through lights, mirrors and physical objects creating a shifting, layered forest.
It certainly had a calming effect on me which goes to show that nature releases dopamine in us.
Pillow Fight!
Without a doubt, the pillow fight room was my favourite one and the one I would go back to Dopamine Land for. Although you could argue that you could have a pillow fight at home, you couldn’t really do it in the same way. The room at Dopamine Land is a colourful cushioned space filled with hundreds pillows. This activity triggers lots of energy release and giggles in combat and it makes you feel a child again like nothing else does.
Bubble Tea Bar
The Dopamine Land experience lasts approximately 1 hour but it can last as long as you want because at the end there’s a cocktail bar including a ping pong table and other colourful activities where you can spend hours.
I had delicious cocktails and a bubble tea with a Rhum punch under a sky of bubbles and colourful stained glass windows. The 70s bubble gum machines and the ping pong table were crucial to unleash my inner child.
Opening hours:
Wednesday and Thursdays: 3 p.m. – 7:30 p.m
Fridays: 3 p.m. – 7:30 p.m.
Saturdays: 11 a.m. – 7:30 p.m.
Sundays: 11 a.m. – 6 p.m Duration: 30-50 minutes
Location:
79-85 Old Brompton Road, SW7 3LD, South Kensington, London