Podcasting has become a rapidly growing industry, attracting creators from all walks of life. Outset Studio, founded by Michael Olatunji and Maz Farsani, is one of the UK’s leading podcast studios, offering creators an environment to produce high-end audio and video content. In this exclusive interview, the co-founders share their insights on podcasting trends, the benefits of professional production, and how to make a podcast stand out in a crowded market.
What inspired you to co-found Outset Studio, and how did your journey in the podcasting industry begin?
We came up with the idea for Outset Studio towards the end of 2017 when we wanted to create a series of shows and content. At the time, we found very few studios that catered to both podcasting and video recording, which inspired us to build our first studio. We started renting it out to cover the space’s costs, and since then, we’ve opened four studios in London and Manchester.
What services does Outset Studio offer, and what sets your studio apart from others in London and Manchester?
What sets Outset apart is that we allow our clients to focus entirely on creativity. Our studios are geared towards producing high-end content and offer a variety of services, including audio and video podcast recording, live streaming, editing, and on-location recording (Pop-up podcasts).
Podcasting Trends and Popularity
Podcasting has grown tremendously in recent years. What factors do you believe are driving this surge in popularity?
In the UK alone, over 21 million people regularly listen to podcasts, which speaks to the medium’s incredible popularity. Key drivers include the convenience of podcasts, which can be downloaded and listened to at any time, and the diversification of the market with podcasts now available in multiple languages, reaching global audiences. Additionally, many podcasts are being adapted into other media formats, like TV shows and movies, further expanding their influence.
How do you see the podcasting landscape evolving in the next few years?
Podcasting has evolved from a predominantly audio format to a more video-driven medium. We believe this trend will continue, with content becoming more show-like rather than the traditional interview format. Video-first podcasts are likely to dominate the future landscape, offering creators more dynamic ways to engage their audience.
Benefits of Using a Professional Podcast Studio
How does using a professional podcast studio enhance the listener’s experience?
The podcast market is competitive, and high production values are essential for standing out. High-quality audio and video production can significantly enhance the listener’s experience, helping attract a loyal audience. Recording in a professional studio ensures that the content is of the best possible quality.
Why is consistency important in podcast production, and how do professional studios help achieve this?
Consistency is key to growing a dedicated audience. Popular podcasts with large followings often have hundreds or even thousands of episodes. Regularity assures your listeners that new content is coming, and high-quality production is maintained. Professional studios help ensure that episodes are recorded smoothly, thanks to consistent scheduling and backup plans for any potential technical or staffing issues.
Budget-Friendly Options and Pre-Production Support
What budget-friendly options does Outset Studio offer for new podcasters?
We offer various budget options. An hour-long audio-only podcast can be recorded for under £100, while an audio-visual podcast costs less than £150. Additionally, we offer live editing for an almost ready-to-publish podcast for £70.
Can you explain the pre-production support Outset Studio provides and how it helps create high-quality content?
Pre-production is essential for mapping out a client’s vision. We help with everything from set design to rehearsals for more complex productions like live streaming. Pre-production ensures that all details are finalised, helping minimise wasted time and ensuring that content is captured perfectly.
Improving the Guest Experience
How does recording in a professional studio improve the experience for podcast guests?
Recording in a professional studio helps keep guest appearances smooth and polished. Pre-interviews allow guests to prepare for their on-air time, minimising awkward moments. Studio teams coordinate schedules and even offer multiple locations for guest convenience, which helps avoid issues like poor audio quality or interruptions during a remote session.
Tips for Maximising Studio Time
What are your top tips for maximising studio time when recording a podcast?
- Tour the studio: Visit the studio beforehand to ensure it meets your needs and that you connect with the team.
- Hold a pre-production meeting: Plan your episode flow, interview questions, and set design in advance.
- Prepare for set design: Ensure your video content aligns with your brand visually.
- Schedule ample time: Include extra time for setup, especially with remote interviews, and consider overrun policies.
Challenges and Solutions in Podcasting
What are some common challenges new podcasters face, and how can using a professional studio help overcome them?
One significant challenge is cutting through the noise in a crowded market. Releasing three to five episodes at once increases your chances of being featured in Spotify or Apple Music’s ‘New and Noteworthy’ section. Another key is using podcast SEO to make episodes more searchable. Professional studios help ensure high-quality content, giving your podcast a better chance of being noticed.
Success Stories and Technical Innovations
Can you share a success story of a podcast recorded at Outset Studio?
One success close to our hearts is the FCM podcast (formerly Stoppage Time TV). Since they began recording with us in 2018, their show has been bought by a major media platform, and the hosts have gone on to become full-time content creators.
What are some of the latest technological advancements in podcasting that Outset Studio has adopted?
We’ve incorporated 4K video recording, AI-assisted pre- and post-production, and 32-bit float audio recording, which requires little to no vocal adjustments. For self-serve clients, we’ve simplified technology so that they can capture high-quality content effortlessly.
Future Plans and Advice for Aspiring Podcasters
How does Outset Studio plan to stay ahead in the competitive podcasting industry?
We stay updated on the latest tech and continually adapt to our clients’ needs. We’re committed to making high-quality content creation as easy as possible for our clients.
What advice would you give to someone looking to start their own podcast in today’s market?
Start and be consistent. Many podcasts don’t make it past 7-11 episodes. It’s also important to understand your audience and keep refining your content to engage them. Monetising your podcast comes with building a dedicated audience, and there are multiple revenue streams like live shows, sponsorships, and exclusive content.
For more information about Outset Studio and its services, visit their website.
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