To continue our Social Media Tips series I’ve picked out a few vital statistics from the last year. Last time I talked about Facebook, Twitter and LinkedIn
Today is all about Instagram, Pinterest & Google+
Before you develop a social media marketing strategy it’s good to get a bit of background information, just because a certain social network is popular doen’t mean it’s right for you or your company.
There are 575 likes and 81 comments by Instagram users every second
More than 5 million photos are uploaded to Instagram every day
40 percent of brands have adopted Instagram for marketing
Users on Instagram spend 257 minutes using the app, as opposed to the 169.9 minutes spent on Twitter in August 2012
The top 5 of the top 100 hash tags on Instagram are #love, #instagood, #me, #tbt and #cute
97 percent of the fans of Pinterest’s Facebook page are women
Over 80 percent of pins are repins
80 percent of Pinterest users are women, while 50 percent of all Pinterest users have children
Pinterest referrals spend 70 percent more money than visitors referred from non-social channels
69 percent of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, compared with 40 percent of Facebook users
The most popular age group on Pinterest is 25 – 34 year olds
Check out my boards on Pinterest
Google+
The Google +1 button is used 5 billion times per day
48 percent of fortune global 100 companies are now on Google+
40 percent of marketers use Google+, 70 percent want to learn more about it and 67 percent plan on increasing Google+ activities
68 percent of Google+ users are Male, while 32 percent of Google+ users are female
Google+ users spend on average 12 minutes per day in the Google+
Google+ cost $585 million and took 500 employees to build
30 percent of users who make a public post never make a second one
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